Campari said it had committed to acquire Courvoisier cognac from Beam Suntory, a premium top four historical cognac house boasting world renowned brand credentials with a strong US and growing Asia Pacific footprint.
It said it was a “unique opportunity for Campari Group to enter the top league of super premium cognac category”.
Cognac, it said, is “now primed to become the fourth major leg of Campari Group along with aperitifs, bourbon and tequila”.
“[This is the] largest deal in Campari Group’s history, enabling a significant step up in the US presence with long term transformational potential in strategic Asia.”
ANSA
