Following on from the immediate success of its Nutella Biscuits, which sold 47 million packets in its first year, Ferrero is now entering the ice cream market, which is worth around €2 billion a year in Italy alone.
The company is launching Ferrero Rocher, Ferrero Rocher Dark and Raffaello ice creams, as well as Estathé Ice icy poles, according to Italian news agency ANSA.
The Ferrero Rocher Gelato will come in two versions: with milk chocolate coating (Classic) or extra dark chocolate (Dark), chopped toasted hazelnuts and inside creamy hazelnut gelato mixed with hazelnut and cocoa.
The Raffaello Gelato has a white chocolate coating with crunchy almonds and coconut flakes, with coconut-flavoured ice cream.
Ferrero is based in the northern Italian region of Piedmont, however, its ice creams will be produced at the company’s Alzira plant in Valencia, Spain, according to Italian media.
The Ferrero ice creams will reportedly go on sale this European summer in four other countries in addition to Italy – Austria, France, Germany and Spain – while the Estathé Ice icy pole will be available only in Italy.