Italy is set to have a huge year for tourism, according to a study presented last week by the Demoskopika market-research institute.
Photo: Unsplash/Caleb Miller
The country will see a record high of more than 442 million overnight stays in tourist accommodation, a rise of 12.2 per cent with respect to 2022, the research revealed.
The institute forecast that Italy will have 127 million tourist accommodation arrivals, up by 11.2 per cent on last year, but still under the pre-COVID levels of 2018 and 2019.
It said Italy's tourism sector should generate business worth around 89 billion euros in 2023.
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