The study said high prices, especially of flights and of renting loungers at beach establishments, as well as fears about the geopolitical situation were factors.

The survey said most people intending to go on holiday have already booked, while 43 per cent will wait until the last minute in hope of finding a bargain.

It said 27 per cent of those who have opted not to reach their holiday destinations by air made that choice out of fears linked to international conflicts.

Twenty-four per cent said flight prices were the reason and 17 per cent cited the cost-of-living crisis in general.

“The results of our research sound the alarm bell for consumers,” said Udicon President Martina Donini.

“Many will be forced to forego their holidays due to economic difficulties, or, given the costs of airline tickets, to remain in Italy.

“This greatly reduces the freedom of choice of citizens, who find themselves faced with an uncertain economic situation, with continuously increasing prices.”

ANSA