Sanremo: at Piazza Colombo, Achille Lauro, Annalisa and LRDL

Editorial Team

By Editorial Team
Published 1 year, 10 months ago

Amadeus made the announcement on the festival's new TikTok profile.

(Photo: ANSA)

The Sanremo Festival has officially landed on TikTok with a new profile: @sanremorai, designed to take the platform's community behind the scenes of the event through archive videos, highlights, and unedited backstage content featuring the Festival's stars.

The profile was inaugurated by the festival’s artistic director with exclusive news.

Amadeus has chosen TikTok to announce the superhosts who will perform on the Piazza Colombo stage in Sanremo during the Festival week, in connection with the Ariston every evening: Piero Pelù, Francesco Renga and Nek, Achille Lauro, Annalisa and La Rappresentante di Lista.

While waiting for February 7, the beginning of the 73rd edition of the Festival, fans can follow @sanremorai on TikTok and share thoughts, predictions and comments using the hashtag #Sanremo2023.

The content shared on the entertainment platform has exceeded 50 million views in just a few days... because Sanremo is Sanremo!

@sanremorai Le vie di #Sanremo2023 ♬ suono originale - SanremoRai

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