Amodeo began his career in London in 2001 as a financial analyst. It was a conventional entry into the world of finance, but short-lived: his true ambition was journalism.
After just a year, he moved into the editorial division of the same company, covering sectors such as telecommunications, media and leisure. London became his first professional laboratory, but not his last.
In 2002, Amodeo relocated to Italy, where for three years he covered the domestic market; he later worked in Germany and, in 2006, returned to London.
It was there where his career took its first significant turn: from reporting and investigative writing to leading editorial teams. After the English capital, he worked across Europe and eventually at a global level.
Over time, he assumed increasingly strategic roles within the company, ultimately joining the group’s executive committee following its acquisition by ION. In 2019, he was appointed head of the data division, overseeing around 600 people.
Behind this transition lay an early conviction. As far back as 2012–13, Amodeo sensed that the future of financial journalism would lie in integrating data and editorial insight. During those years he developed a data editorial analytics division, building expertise that would later prove decisive in his move to chief data officer.
“My transferable skills have come directly from journalism: knowing how to ask questions, interpret complex information and identify what isn’t being said,” he notes.
In 2020, he returned to Italy, where he remained until early 2024. The move to Australia was driven by personal reasons: his wife is Australian, and the decision was linked to raising their children in what he describes as a more inclusive environment.
Their two children, now 13 and 10, were born in the UK, have also lived in Italy and speak fluent Italian at home. “Australia is a stable choice at least until the boys finish university,” he says.
Professionally, the relocation meant stepping back from a large managerial role, but it also opened a new chapter.
Today, Amodeo produces global podcasts interviewing executives in private capital—private equity, private credit, institutional investors and superannuation funds—applying the same journalistic skills in a different format.
The medium has changed, but the core of the work remains: asking questions, guiding conversations and drawing out valuable insights.
The aim of the podcasts is not traditional marketing. Amodeo emphasises a key principle: offering guests a space to emerge as thought leaders, rather than promoters of their own firms.
Questions are not sent in advance, yet conversations are guided with precision. For participants, the value lies in strengthening their personal brand within a highly decision-oriented niche.
Trust underpins these relationships—not numerical visibility, but the quality of the content and the credibility of its producer. Measuring success in this context is not straightforward.
Views matter only up to a point, as more meaningful indicators include how many guests return for further conversations, how relationships deepen and whether executives contact him directly, bypassing press offices.
In other words, whether the connection extends beyond distribution into genuine engagement.
Among the most significant interviews he cites is one with Nobel laureate Michael Spence, who lucidly anticipated subsequent geopolitical developments.
In the Australian context, he mentions the work of Professor Steve Keen, whose reflections on sustainability and national self-sufficiency have reshaped his understanding of global dynamics.
Looking at the broader sector, Amodeo observes growing saturation in networking events and large sponsored formats. The future, in his view, will favour smaller, more curated gatherings where relationships outweigh visibility.
In a world flooded with rapid, fragmented information, the ability to communicate clearly and distinctively becomes crucial.
If there is something he misses about investigative journalism, it is the “buzz” of discovery—uncovering information someone would prefer to keep hidden. It was an adrenaline he experienced especially in the early stages of his career, when tensions and even legal threats were not uncommon.
But, he stresses, real risk exists only when something untrue is published. If the information is accurate, protection lies in the truth itself.
Today, between Sydney and a global network of contacts, Giovanni Amodeo continues to operate along a fine line between information, relationships and strategy.
