Former Formula One boss and billionaire nightclub owner Flavio Briatore is to open a new high-class pizzeria called Crazy Pizza in Naples next month, the businessman announced Wednesday.
Flavio Briatore risks being very unpopular in Naples if this raises the price of pizza all over the city. (Photo: ANSA)
Flavio Briatore risks being very unpopular in Naples if this raises the price of pizza all over the city. (Photo: ANSA)
Margheritas will be priced at 17 euros, he said.
The move has split the southern Italian home of the pizza, where the art of pizza making has earned UNESCO status.
The local association of pizzaioli said “this is something else entirely from our tradition”.
Some aficionados said they feared a rise in prices, but other pizzeria owners said the move might raise their own profile.
ANSA
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