The antitrust authority would be in charge of levying the fines.
The draft outlines an obligation to indicate on the products the purpose of the proceeds and the recipient of the charity, as well as the amount or share intended for that purpose.
Sanctions will range from 5000 to 50,000 euros, with the possibility of a one-year suspension in the case of repeated violations.
Prime Minister Giorgia Meloni said Monday the government would frame a new charity transparency law in light of Ferragni’s alleged fraud over a ‘charity’ pandoro Christmas cake, Easter eggs and doll she endorsed while allegedly pocketing millions.
Meloni told a Berlusconi channel that “we are making [a bill] so that in commercial activities with a [connected] charitable purpose, on the packaging of what you sell you have to specify who the resources go to, what they go for, and how much is actually destined for charity”.
She said the Ferragni affair “has shown that there is a hole in terms of transparency in the regulation of commercial activities that also have a charitable purpose”.
“Whether wanted or not, one can now run into [the hole].”
Ferragni, half of Italy’s premier celebrity couple with rapper Fedez, denies wrongdoing.
ANSA
