Italian luxury car icon Maserati has unveiled an audacious collaboration with Mattel’s Barbie, inspired by a mutual desire to push boundaries, and show off an inspired flair, of both brands.
Both immediately recognisable for their extraordinary personality and pop-culturally iconic styles, Maserati and Barbie have unleashed their creativity in a bubblegum spectacle of bold character, inspired in no small part by the ‘Barbiecore’ aesthetic, which has blown up on social media platforms such as Tiktok and Instagram.
The product of this unpredicted brand crossover takes the form of the Maserati Grecale, the Italian House's newest SUV, designed to turn the experience of day-to-day driving into a special experience; a perfect choice for Barbie herself, as a multi-hyphenate young woman with lifestyle that could bring her anywhere from a business meeting to a glamorous event.
The SUV's exteriors, adorned with the Barbie logo, are sealed with an iridescent topcoat that reveals an incredible rainbow effect on a beautiful sunny day. Its sleek black interior features full-leather seats, dashboards, carpets, and doors – accented with pink stitching – as well as branded headrests with the unique ‘B’ badge.
Through March 31, 2023, with the purchase of the Barbie x Maserati Grecale Trofeo SUV, Mattel will donate ten percent of the sales price to the Barbie Dream Gap Project, an ongoing global initiative that gives girls the resources and support they need to continue believing in themselves.
– With AAP.
