“With these bloody American duties at 20 per cent, the sector will have to cut its revenues by 323 million euros per year or see much of our output eliminated from the market,” said UIV President Lamberto Frescobaldi.

“So, UIV is convinced that it’s necessary for our companies to make a pact with our overseas commercial allies, who profit more than us from imported wines.

“We need to share the burden of the extra cost and avoid passing it on to consumers.

“It will be difficult for many [companies].

“But what is even more frightening today is the prospect of a lethal game of upping the stakes by the American and European administrations.

“It’s fundamental that the EU accepts Foreign Minister Tajani’s proposals to exclude alcoholic beverages, and therefore wine, from any disputes.”

ANSA