One of the longest-running and most anticipated regional festivals, La Fiera will return from Friday, May 16 to Sunday, May 18, transforming the town into a lively neighbourhood celebration.
Thousands are expected to attend the event and the annual autumn tradition of roasted chestnuts - always a favourite for the kids! Adults can taste wines from local Alpine Valley wineries, including Barbera, Teroldego, Sangiovese and Vermentino.
On Friday, May 16, James Liotta will open the festival with the first regional performance of his comedy show Mamma’s Still Not Happy; tickets for the show include a welcome canapé selection prepared by MasterChef semi-finalist Elise Pulbrook, featuring high-quality local produce.
On Saturday, May 17, the festival will include a ticketed event with an amazing food program. Local community clubs will serve regional dishes from places like Trentino, Vicenza and Trieste, along with wine and live entertainment.
“We’re excited to return for this much-anticipated 17th edition, because La Fiera continues to grow, offering new regional features and our biggest entertainment lineup ever,” said organiser John Reynold-Smith.
“Entertainment is at the heart of every festival, and our goal is to offer something for everyone.”
On the main stage, performers will include Siesta Cartel, Solo Antico, Top Shelf Duo and other roaming artists. In Jubilee Park, the Children’s Hub will offer a full program sponsored by the Myrtleford & Bright Community Bank.
The festival will wrap up on Sunday with Il Mercato, an Italian-themed edition of the Myrtleford Farmers’ Market, showcasing seasonal produce from local growers, artisanal stalls and regional wines.
A cooking masterclass led by James Mele (The Meat Room) and Elise Pulbrook will also be available to take.
Visitors can also enjoy a series of events during festival week, including winery lunches, an Italian film night, the Fiera Cup soccer match, an immigration exhibition at the Old School Museum and a captivating art exhibit by Billy Doolan.
Organisers are also committed to making the festival sustainable by promoting recycling. “Sustainability remains a core goal,” added Reynold-Smith, “to reduce our environmental impact while delivering the best festival possible.”
