The institute aims to promote knowledge of the Mediterranean diet and moderate wine consumption in relation to health and wellbeing and local culture and traditions.
It will stimulate research, in-depth study, comparison and participation between academics, institutions, the sector and professionals in the health sector to educate consumers in a transparent way.
The mission of the institute, headed by Luigi Tonino Marsella of the Roma Tor Vergata University, is particularly topical at the moment with Ireland seeking to bring in health warnings on the labels of alcoholic drinks like those on cigarette packets - a move Italy staunchly opposes.
The plan has also sparked a similar backlash in other parts of the EU.
Nine member countries in total, including Spain and France, have filed objections and the drinks industry brands it an attack on the bloc’s single market.
They also argue drinking in moderation is being attacked.
Health warnings on all alcoholic beverage containers are part of Ireland’s landmark Public Health (Alcohol) Act 2018, which aims to reduce alcohol abuse and the burden this imposes on hospitals.
The legislation has also included minimum prices on retail products, infuriating consumers who can no longer buy cheap beer and vodka.
