London Show Rooms, featuring 10 emerging British designers and five Italians, an art installation and a catwalk show by young English designer Samuel Ross’s A-Cold-Wall brand, was staged in the northern Italian city.
The three-day event was dedicated to autumn-winter 2020-2021 collections and was the last before Britain leaves the European Union on January 31.
Announcing the tie-up with London, Carlo Capasa, president of the Italian national chamber of fashion, said last month that the collaboration was a “message” on Brexit that the industry wanted to continue close links after Britain leaves the EU.
On the day that UK citizens voted in an election that paved the way for Brexit, Capasa said Italy’s fashion capital would host Stella McCartney, Alexander McQueen and streetwear brand A-Cold-Wall by Samuel Ross.
“It’s a political message of collaboration,” Capasa said.
“Too many frontiers aren’t good for the fashion system.
“Surely, it is also a message from our English friends to say that even with Brexit, they want to keep being part of the (European fashion) system.”
He added that fashion was a “bridge between nations”.
London Show Rooms will also be opened during Milan Fashion Week, which will run January 10 through 14.
