Her brand, Gioventx, is a line of natural skincare products born not from passing trends, but from direct observation in the field.

Founded in 2023, Gioventx emerged from reflections shaped by professional practice. Lisa is a nurse, and through her work with elderly patients she repeatedly noticed how often skin health is overlooked.

Ulcers, loss of skin integrity and melanomas were recurring issues—problems that, in her view, could often be prevented with greater attention and more targeted products.

From this realisation came the idea to develop her own serums and creams, formulated on the basis of research and clinical evidence.

Her products are primarily designed for people aged 45 and over, but the message behind the brand is clear: prevention should begin much earlier, from around the age of 30—not when the damage becomes visible, but when it can still be avoided.

Lisa is the daughter of Italian migrants and grew up in Leichhardt with her family, where her grandfather once ran a shop on Norton Street, long considered the symbolic “piazza” of Sydney’s Italian community.

Italy has a strong presence in her life, even if the long-planned trip there has been postponed. She was meant to visit at 18, but motherhood changed her plans.

Today she is a mother of four and dreams of returning to Trapani, her father’s hometown in Sicily, and to Monte Mario in Rome, where her mother is from.

For her, the journey would not simply be travel but a return to her roots—a way to reconnect with her family’s story and the generations that came before.

Her personal life also reflects the complexity of contemporary Australia. Her partner is an Aboriginal Australian, and their children are growing up between Italian heritage and Indigenous culture.

It is not always a simple balance, but one she approaches with awareness, respect and a determination not to erase any part of their identity.

In a market often dominated by slogans and digital filters, Lisa Cutelli delivers a straightforward message: the skin is an organ, not an accessory—and caring for it is an act of responsibility.

From the Norton Street of her childhood to the multicultural Liverpool of today, the face behind Gioventx is that of an entrepreneur who brings together science, identity and determination.