The northern Italian city was selected from the shortlist of five locations vying to stage the annual competition, beating Milan, Bologna, Pesaro and Rimini.

“Turin has won the race to become the host city of the 66th Eurovision Song Contest, having triumphed over 16 other competing bids,” a statement on the contest’s official website read.

The semi-finals will be held on May 10 and 12, followed by the final on May 14, in the PalaOlimpico arena.

The event will reportedly be presented by Mika, the Lebanese-born British pop star; however, this has yet to be confirmed officially by the event’s organisers.

Turin will be the third Italian city to host the event after Naples (which hosted in 1965) and Rome (1991), after Rome-based rock band Måneskin’s victory in Rotterdam earlier this year with their song Zitti e buoni.

That event, watched by 183 million people, was Italy’s third Eurovision win and its first for three decades.

The capital of Piedmont, Turin is an Alp-fringed city boasting tree-lined boulevards, Baroque architecture and ornate art-nouveau cafes.

It is also home to Italy’s most iconic car, the Fiat, coffee brand Lavazza, and football giants Juventus and Torino F.C.

Often considered the European capital of chocolate, Turin gave the world its first saleable hard chocolate.

The city is famous for its Gianduiotto chocolate and bicerin, a hot chocolate and coffee drink.

Turin was home to the 2006 Winter Olympics and is hosting the ATP Finals tennis tournament next month.