It comes after its predecessor, Alitalia, ceased operating on Thursday after 74 years.
During a press conference for the launch on Friday, the airline revealed its new livery: ITA planes will be royal blue with white wings and Alitalia’s trademark tricolore on the tail and engines, reflecting the red, white and green of the Italian flag.
Unveiling the name for the state-backed carrier – which until now had been called Italia Trasporto Aereo (ITA) – CEO Fabio Lazzerini described ITA Airways as “a name that looks forward, looks to the future”.
In addition to dropping the Alitalia name and livery, ITA announced a new website.
The new slimmed-down airline has employed only around 2800 of the almost 11,000 Alitalia staff, although its workforce may increase to 5750 in 2025.
Initially it will serve 44 destinations, rising to 74 by 2025, including more than a dozen Italian cities alongside key international airports.
ITA Airways has 52 planes that it says will grow to 105 in the same period and is pointing to next-generation aircraft that use sustainable, alternative fuel sources.
Among its routes, the company plans to operate flights to New York from Milan and Rome, and to Tokyo, Boston and Miami from Rome.
European destinations from Rome and Milan’s Linate airport will also include Paris, London, Amsterdam, Brussels, Geneva and Frankfurt, Germany.
Routes to South America and Los Angeles are planned.
