The course will be on offer from spring 2019 at UOWD, and will play a vital role in the evolving landscape of luxury brand management in the United Arab Emirates (UAE).
Once an oil-dependent country, with the fall of oil prices in recent years the metropolis has concentrated on diversifying its economy across a variety of areas, including education, aviation, design, commercial centres and luxury brands.
The collaboration will take a closer look at the overall management of luxury brands and its influence on emerging luxury markets in Dubai and other shopping capital destinations such as Milan, Paris and Geneva.
Professor Alex Frino, Deputy Vice-Chancellor (Global Strategy) at University of Wollongong, described the partnership with the fashion capital of Europe as a “natural marriage”.
“UOWD is excited to partner with Politecnico di Milano to explore the development and future of luxury brand management in the UAE,” he said.
“UOWD was the first international university to establish a presence in Dubai and offers unparalleled expertise in tertiary education in the Gulf Region”.
UOWD was established in 1993 and is one of the most prestigious and forward-thinking tertiary institutions in the Middle East.
The university’s curriculum and teaching practices reflect the University of Wollongong Australia which constantly ranks among the top 2 per cent of universities worldwide.
Politecnico di Milano has been ranked first in Italy, sixth in Europe and 17th in the world among technical universities.
MIP is part of Politecnico di Milano’s School of Management and has been recognised as a prestigious business school for over 30 years.
The new course is expected to produce results for professionals working not only in fashion, but in the sectors of watches, jewellery, yachting, cars, leather good and perfumes.
MIP will also be represented at the World Expo 2020 in Dubai, which follows on from the World Expo 2015 in Milan.
The theme of Expo 2020 is ‘Connecting Minds, Creating the Future’.
