New Italy tourism campaign highlighted by Botticelli's Venus
The female protagonist of Sandro Botticelli's iconic Birth of Venus is the face of the latest campaign to promote tourism in Italy, unveiled by Tourism Minister Daniela Santanché on Thursday.
In one of the posters for the social media and video tourism campaign, the goddess Venus appears taking a selfie in Venice's Piazza San Marco. (Photo: ANSA)
In one of the posters for the social media and video tourism campaign, the goddess Venus appears taking a selfie in Venice's Piazza San Marco. (Photo: ANSA)
The goddess Venus who, in the Renaissance painting, is seen arriving on land on a giant scallop shell, in the poster, social media and video campaign appears eating pizza on Lake Como, holding a bicycle in front of Rome's Colosseum, and taking a selfie in Venice's Piazza San Marco, among other key tourist locations.
The nine-million-euros campaign with the claim Open to meraviglia (Open to wonder) has been launched by the tourism ministry and Italian National Tourist Board (ENIT) and will be rolled out in all major consolidated and high potential markets.
ANSA
